Wednesday, June 3, 2009

The Latest DISEASE - VARICOSE VEINS

Recently, a local TV station in the DC metro area began frequently running an ad with the tag line "...varicose veins...more than unsightly, a progressive DISEASE..." This same station routinely runs "Living Smart" and "Living Well" segments adding to the offensive contradiction. Most people normally get some variation of varicose veins as they age and their skin gets thinner. Except for the long term obese and those frequently pregnant or on their feet, it is not a DISEASE. In these dire economic times, it is disgraceful to prey on a public that could put their precious funds to much better use, yet is searching for any way to "feel good," and invent an unnecessary medical condition to make money off what is for the most part a cosmetic "want." Shame on the purveyors of this "product," and shame on the media that programs such advertising in their quest to make a quick buck. Both could do a much more valuable public health service by devoting their efforts to eradicating recognized and threatening DISEASES, rather than spending their time making new and questionable ones up.

Karen Ann DeLuca